Status Quo

There are two factors currently driving the status in the apparel industry:

Women not only spend more on clothing than men but by far outnumber them as apparel workers - a staggering 80%. Yet men remain the majority of decision-makers.

Our society's addiction to cheap clothing is depleting the earth's resources and harms the people who make them. Over half of all garments produced each year - 63%, the equivalent of a garbage truck full every second - end up in landfills without ever being worn. 

Our closets are full and we have nothing to wear.

So what's really going on?

And how do we change it?

Fashion Designer
Our Approach

WE DON'T BELIEVE IN BLAME & SHAME

We believe that lasting change starts from within. While we are already seeing a shift from the old system - where profit trumps people and the planet - towards a more integrated, and kind system in apparel, the current status keeps us, the consumers, disempowered so we keep buying. We are setting out to change the paradigm by building a company built on Feminine Power Principles. This means a purpose-driven approach with a true desire to create prosperity and help empower women no matter where they are.

 

Koryphae is at the forefront of this movement.

Design

It's not about having less.

It's about making space 

for what matters.

Design Ethos
We are creating high-vibrational, wearable, and long-lasting clothing using high-frequency materials.
Our pieces are ethically produced with the energy of love and care. We infuse West-Coast Casual with Bauhaus minimalism. Our clothes aren't just beautiful, sustainable, and ethical, they are simply better for your well-being. 

 
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Daniela Caine

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Founder & CEO

Creative Director

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Sherry Reuter

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COO

Development Director

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Dawn Moothart

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Technical Design

Pattern

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Danielle
Coggin

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Materials Director, Eddie Bauer

Advisory Board

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Kerry Speak

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VP, Design, Nike

Advisory Board

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Margaret
Eder

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Merchandising

Advisory Board