There are two factors currently driving the status in the apparel industry:
Women not only spend more on clothing than men but by far outnumber them as apparel workers - a staggering 80%. Yet men remain the majority of decision-makers.
Our society's addiction to cheap clothing is depleting the earth's resources and harms the people who make them. Over half of all garments produced each year - 63%, the equivalent of a garbage truck full every second - end up in landfills without ever being worn.
Our closets are full and we have nothing to wear.
So what's really going on?
And how do we change it?
WE DON'T BELIEVE IN BLAME & SHAME
We believe that lasting change starts from within. While we are already seeing a shift from the old system - where profit trumps people and the planet - towards a more integrated, and kind system in apparel, the current status keeps us, the consumers, disempowered so we keep buying. We are setting out to change the paradigm by building a company built on Feminine Power Principles. This means a purpose-driven approach with a true desire to create prosperity and help empower women no matter where they are.
Koryphae is at the forefront of this movement.